meet the team
behind the storY
Luxury shaped by lived experience.
When a negotiator and a visionary designer join forces, every step becomes a statement.
Fiorella Erni
Founder & CEO
From conflict zones to conscious luxury.
Fiorella spent over a decade negotiating in some of the world’s most high-stakes environments, from warzones to boardrooms.
As a humanitarian and professional negotiator, she learned the power of clarity, presence, and values that do not bend.
Cheetah Stories was born from that lived experience: a brand where design is intentional, and every step holds meaning.
Fiorella leads with empathy and precision, bringing emotional intelligence, strategic vision, and a bold redefinition of what conscious luxury can be, not just for women, but with women.
“Clarity is power. And when women stand tall, the whole story shifts.”
Mark Schwartz
Creative Director & Designer
Artistry that walks.
Mentored by Roger Vivier and Andy Warhol, Mark is a legend in the world of heels. His designs have graced icons from Madonna to Jackie Kennedy and Lady Gaga, combining bold form with timeless grace.
At Cheetah Stories, Mark brings four decades of vision, sculpting pieces that move both body and emotion. He believes heels should hold more than style, they should hold purpose, beauty, and presence.
“A heel should make you feel something. Elevation is not just physical — it’s emotional.”