Our Story
We change how the world thinks about high heels
I, Fiorella, have been rocking high heels for 20 years. For two decades, I've complained about sore feet and lamented the lack of gorgeous, non-leather options. Then, one day, it hit me like a stiletto to the shin.
Sometimes, you have to take matters in your own hands.
This is how our journey started: yet another frustrating shopping trip, a glass of Prosecco, a notepad full of scribbled ideas, and the decision to launch a company to make my own comfortable and wildly elegant vegan high heels. I envisioned classy retro designs available in many colours—classic and audacious—suitable for any occasion, mood, and outfit without ever going out of style.
And soon we were two: I—the creative, the impatient bulldozer, the "let's get this done now" whirlwind—and Martin, the finance guru, the "let's think this through" planner, the "let's make a list" strategist. Quite frankly, it was the perfect mix to kick things off.
We are here to make you look fierce and fabulous!
“You can’t make High Heels comfortable!”
"Oh, I think We just did!"
Then we brought in the real experts to make it happen.
Having been turned down by countless unimaginative shoemakers, we teamed up with a legendary Italian shoe manufacturer who has been handcrafting luxury shoes for the world's top fashion brands for over sixty years.
Together, we carried out fourteen months of dedicated research, and we finally designed a revolutionary sole and footbed that ensures pain-free wear of Cheelettos for hours! We don't just add padding; we completely transform the shoe's construction, prioritizing comfort while keeping them drop-dead gorgeous.
Who says you can’t have a blast designing shoes? In those first months, we played around with all sorts of materials and methods to craft a footbed that worked like a charm without adding any bulk.
The proof of concept was done using good old Play-Doh.
And we knew the impossible could be done—creating high heels that are both comfortable and wildly elegant.
Introducing the Cheeletto
Inspired by the soft cushions of a cheetah paw, our high heels combine comfort with beauty and elegance.
This is why we call them Cheelettos.
“Stand tall” means to behave bravely, proudly, or unyieldingly without retreating from confrontation, danger, or adversity.
For us, making comfortable high heels isn't just about upping the comfort factor or adding a functional twist. It's a complete game-changer!
We make High Heels that give you the confidence to stand tall!
High heels are so much more than just footwear. They are our treasures, companions, and friends. Our Cheelettos are no magic wand, but we guarantee they will boost your confidence and make you look glamorous and slightly dangerous, just like a cheetah.
"Truly exquisite high heels have to be made from animal leather."
“Let’s change That, shall we?”
The world of luxury fashion is a bit stuck in the past, still thinking quality means using animal skin. But seriously, in a world where we can zoom to the moon, cruise in self-driving cars, have AI writing novels, and wake up to a "good morning" from our coffee machines, there's definitely a way to create vegan leather that’s just as fabulous as the real thing—without harming a single soul.
Let’s remove the dust from the world of luxury shoes!
We're teaming up with seasoned manufacturers, bold startups, and cutting-edge innovation labs to hunt down the ultimate, outrageously luxurious vegan leather for your Cheelettos. On top of that, we ensure fair salaries and use responsibly sourced materials throughout our entire supply chain.
doing the Right thing Is always en Vogue!
Vision
We are setting a new standard in luxury footwear—where ethics, style, and comfort unite to shape the future of fashion.
Mission
Create the first designer heels for women who won’t settle for less than it all: stunning design, cutting-edge vegan materials, and true comfort.
Beliefs
We truly believe in a world where no one suffers for beauty while looking gorgeous, elegant and confident like a cheetah.
