Invest in Conscious Luxury

Video Pitch

Meet our founder, Fiorella Erni, as she explains why she launched Cheetah Stories and why she believes her values are strongly aligned with Revenge Capital. In this video pitch, Fiorella shares the motivation behind the company and the principles that guide her as a founder.

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Investor Deck

Our investor deck provides you with a concise overview of our vision, market opportunity, traction, team, competitive landscape, and funding ask.

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Meet the Team Behind the Vision

Fiorella Erni

Fiorella spent over a decade negotiating in some of the world’s most high-stakes environments, from war zones to boardrooms.

As a humanitarian and professional negotiator, she learned the power of clarity, presence, and values that do not bend.

Cheetah Stories was born from that lived experience: a brand where design is intentional, and every step holds meaning.

Fiorella holds an MA in Development Studies and an MBA from EHL Lausanne.

Founder and CEO

Mark Schwartz

Mentored by Roger Vivier and Andy Warhol, Mark is a legend in the world of heels. His designs have graced style icons from Madonna, Jackie Kennedy, and Lady Gaga, combining bold form with timeless grace.

He was the creative director for Roger Vivier for a decade and designed for Gucci, Balenciaga, Chanel and other leading luxury houses.

He believes heels should hold more than style; they should hold purpose, beauty, and presence.

Creative Director

Co-Founder and Chief Production Officer

Valeria Blandina

Valeria was born into her family's legendary shoe factory, renowned for craftsmanship so exceptional that pieces from their collection are exhibited at the Metropolitan Museum of Art in New York.

Specialising in next-generation materials, she founded a consulting agency advising clients on design, structure, and production—bridging artisanal tradition with innovation.

As a devoted lover of high heels, Valeria brings vision and technical mastery to making luxury footwear sustainable and genuinely comfortable.

Martin Markovic

Founder and Chief Financial Officer

As part of the founding team, Martin brings 20 years of experience in finance and HR management across large corporates, public organisations, and start-ups.

An expert in budgeting, forecasting, and keeping companies on track, he ensures Cheetah Stories maintains financial discipline whilst scaling growth.

He holds an MA in Finance from the University of St. Gallen.

Co-Founder and Chief Marketing Officer

Hugues Yo

Hugues brings over two decades of global marketing expertise, having shaped strategies for beloved brands including GANT, The North Face, Geox, and Canada Goose.

As a Brand Architect, he has helped companies build, renovate, and rebuild their brand strategies—meeting them wherever they are in their journey.

He brings this rare dual perspective—working with established icons and emerging brands—to shape the vision of Cheetah Stories.

Our Advisors

Rosa Sangiorgio

Advisor Sustainability and Fundraising

Rosa San Giorgio brings over 25 years of expertise in wealth management and positive impact investing to her role as Company Advisor at Cheetah Stories SA. As Chair of the Swiss Platform for Impact Investing and founder of RSg Impact Investing, she connects capital with purpose at the highest level.
Her distinguished career includes leading sustainability and impact investing initiatives at Credit Suisse Investment Management and heading ESG efforts at Pictet Wealth Management. Rosa has been instrumental in shaping Switzerland's impact investing landscape, driving national conversations on how capital can create measurable positive change.
A CEFA charter holder, TEDx speaker, and angel investor focusing on mental health, agriculture, and circular economy, Rosa helps family offices, foundations, and mission-driven entrepreneurs build resilient portfolios aligned with the real economy of the future. At Cheetah Stories, she ensures that ethics aren't an afterthought but the foundation—measuring what matters and proving impact with integrity.
Paulo Colino

Advisor Business Development

Paulo Colino brings distinguished leadership in the luxury goods industry to his role as Company Advisor at Cheetah Stories SA. Current Chief Commercial Officer at Thélios (LVMH), his expertise spans luxury fashion and Swiss watchmaking, with a proven track record of driving international growth.
At Stuart Weitzman, Paulo served as Vice President of International Retail and Global Business Development, spearheading the brand's global expansion. He later brought his strategic vision to the Swiss luxury watch industry as International Sales Director at Jaeger-LeCoultre, one of Switzerland's most prestigious watchmaking manufacturers.
This unique combination of high-end fashion retail and luxury horology expertise gives Paulo a distinctive perspective on brand building and international market development. He holds an MBA from Manchester Business School.
Anastasia Barner

Advisor GenZ

Anastasia Barner is recognized as the voice of Generation Z and brings unique expertise in social media, Gen Z insights, and female empowerment to her role as Company Advisor at Cheetah Stories SA. As one of Germany's youngest founders, she has established herself as a leading expert on connecting with younger audiences.
At just 20 years old, Anastasia founded FeMentor, Europe's first reverse mentoring platform for women, which continues to empower thousands of young women free of charge. She served as the international TikTok face of Deutsche Welle and has been working as a journalist since age 14.
A sought-after TEDx speaker and author of "(Ge)Gründet – Start-Up-Szene Uncovered" (Haufe Verlag), Anastasia has received multiple awards including the B.Z. Berliner Helden Prize and the FemTec Award for Leadership. Her deep understanding of Gen Z media behavior, social media strategy, and authentic brand storytelling makes her an invaluable advisor to Cheetah Stories SA.
Lesley Lawson Botez

Advisor Luxury and Design
Lesley Lawson Botez brings deep expertise in luxury brand strategy, consumer psychology, and communications to her role as Company Advisor at Cheetah Stories SA. As Professor of Luxury and Design at EU Business School Geneva, she combines academic rigour with decades of real-world luxury industry insight.
Her distinguished career spans founding a marketing communications agency serving Audemars Piguet and Universal watches, serving as Director of Communications for Republic National Bank (now HSBC) across five European banks, and leading publications at the International Committee of the Red Cross in conflict zones worldwide. Awarded the Prix de Mérite for art history by the City of Geneva, she served as Vice-President of the Cultural Commission of the Migros Cooperative Committee.
An award-winning author with an MSc in Psychology and PG Cert in Creative Writing, Lesley has published extensively on luxury history and the psychology of luxury consumption. A long-time vegetarian, she brings strategic insight through the lens of luxury psychology to Cheetah Stories, helping navigate the intersection of storytelling, sustainability, and authentic luxury positioning where conscious becomes the new status symbol.
Martina D'Ospina

Advisor Luxury Trends and Consumer Behaviour
Martina D'Ospina brings insider expertise in fashion trends and personal branding to her role as Company Advisor at Cheetah Stories SA. As founder of The Style League, she has established herself as a leading image consultant and personal shopper based in Milan, working at the intersection of style, commerce, and contemporary fashion.
Drawing on her experience as a former model and her deep understanding of the fashion industry, Martina helps clients navigate the ever-evolving landscape of personal style and brand image. Her work as an image consultant and photo producer keeps her continuously connected to current trends and the pulse of the luxury fashion market.
A graduate of IULM (Libera Università di Lingue e Comunicazione), Martina's hands-on approach to style consulting and her ability to translate runway trends into wearable, authentic personal brands make her an invaluable advisor to Cheetah Stories as the company bridges storytelling, sustainability, and contemporary fashion sensibilities.