Invest in Conscious Luxury

Advisor Sustainability and Fundraising

Rosa San Giorgio brings over 25 years of expertise in wealth management and positive impact investing to her role as Company Advisor at Cheetah Stories SA. As Chair of the Swiss Platform for Impact Investing and founder of RSg Impact Investing, she connects capital with purpose at the highest level.

Her distinguished career includes leading sustainability and impact investing initiatives at Credit Suisse Investment Management and heading ESG efforts at Pictet Wealth Management. Rosa has been instrumental in shaping Switzerland's impact investing landscape, driving national conversations on how capital can create measurable positive change.

A CEFA charter holder, TEDx speaker, and angel investor focusing on mental health, agriculture, and circular economy, Rosa helps family offices, foundations, and mission-driven entrepreneurs build resilient portfolios aligned with the real economy of the future. At Cheetah Stories, she ensures that ethics aren't an afterthought but the foundation—measuring what matters and proving impact with integrity.

Advisor Business Development

Paulo Colino brings distinguished leadership in the luxury goods industry to his role as Company Advisor at Cheetah Stories SA. Current Chief Commercial Officer at Thélios (LVMH), his expertise spans luxury fashion and Swiss watchmaking, with a proven track record of driving international growth.

At Stuart Weitzman, Paulo served as Vice President of International Retail and Global Business Development, spearheading the brand's global expansion. He later brought his strategic vision to the Swiss luxury watch industry as International Sales Director at Jaeger-LeCoultre, one of Switzerland's most prestigious watchmaking manufacturers.

This unique combination of high-end fashion retail and luxury horology expertise gives Paulo a distinctive perspective on brand building and international market development. He holds an MBA from Manchester Business School.

Advisor Luxury Trends and Consumer Behaviour

Martina D'Ospina brings insider expertise in fashion trends and personal branding to her role as Company Advisor at Cheetah Stories SA. As founder of The Style League, she has established herself as a leading image consultant and personal shopper based in Milan, working at the intersection of style, commerce, and contemporary fashion.

Drawing on her experience as a former model and her deep understanding of the fashion industry, Martina helps clients navigate the ever-evolving landscape of personal style and brand image. Her work as an image consultant and photo producer keeps her continuously connected to current trends and the pulse of the luxury fashion market.

A graduate of IULM (Libera Università di Lingue e Comunicazione), Martina's hands-on approach to style consulting and her ability to translate runway trends into wearable, authentic personal brands make her an invaluable advisor to Cheetah Stories as the company bridges storytelling, sustainability, and contemporary fashion sensibilities.

Advisor Product and Sustainability

Here it is:

Gabriele Blandina

Advisor Product & Sustainability

Gabriele Blandina was born into his family's legendary shoe factory in Italy, where craftsmanship is not a philosophy but a birthright — pieces from their collection are exhibited at the Metropolitan Museum of Art in New York. Together with his sister, Valeria, our Chief Production Officer, he co-founded Giordano Dieci, a shoe consulting agency that bridges artisanal Italian tradition and next-generation innovation.

For over a decade, Gabriele has tracked the evolution of sustainable footwear materials with the precision of a craftsman and the curiosity of a pioneer — from solvent-free adhesives to plant-based leather alternatives and closed-loop manufacturing practices. He brings this depth of technical knowledge to his own lifestyle shoe brand, built entirely on sustainable materials and next-generation production methods.

At Cheetah Stories, Gabriele advises on shoe architecture, manufacturing specifications, and the material innovations that allow us to deliver a product that is not only cruelty-free and certified, but structurally and technically uncompromising. He ensures that our commitment to sustainability never comes at the cost of craftsmanship — and that our craftsmanship never comes at the cost of our conscience.

Advisor GenZ

Anastasia Barner is recognized as the voice of Generation Z and brings unique expertise in social media, Gen Z insights, and female empowerment to her role as Company Advisor at Cheetah Stories SA. As one of Germany's youngest founders, she has established herself as a leading expert on connecting with younger audiences.

At just 20 years old, Anastasia founded FeMentor, Europe's first reverse mentoring platform for women, which continues to empower thousands of young women free of charge. She served as the international TikTok face of Deutsche Welle and has been working as a journalist since age 14.

A sought-after TEDx speaker and author of "(Ge)Gründet – Start-Up-Szene Uncovered" (Haufe Verlag), Anastasia has received multiple awards including the B.Z. Berliner Helden Prize and the FemTec Award for Leadership. Her deep understanding of Gen Z media behavior, social media strategy, and authentic brand storytelling makes her an invaluable advisor to Cheetah Stories SA.

Advisor Luxury and Design

Lesley Lawson Botez brings deep expertise in luxury brand strategy, consumer psychology, and communications to her role as Company Advisor at Cheetah Stories SA. As Professor of Luxury and Design at EU Business School Geneva, she combines academic rigour with decades of real-world luxury industry insight.

Her distinguished career spans founding a marketing communications agency serving Audemars Piguet and Universal watches, serving as Director of Communications for Republic National Bank (now HSBC) across five European banks, and leading publications at the International Committee of the Red Cross in conflict zones worldwide. Awarded the Prix de Mérite for art history by the City of Geneva, she served as Vice-President of the Cultural Commission of the Migros Cooperative Committee.

An award-winning author with an MSc in Psychology and PG Cert in Creative Writing, Lesley has published extensively on luxury history and the psychology of luxury consumption. A long-time vegetarian, she brings strategic insight through the lens of luxury psychology to Cheetah Stories, helping navigate the intersection of storytelling, sustainability, and authentic luxury positioning where conscious becomes the new status symbol.