When They Question Your Legitimacy Before You Speak

You walk in and feel it immediately.
Not hostility. A raised eyebrow. A flicker of surprise.

The way they look past you for someone else.

 
 

Power imbalances in negotiation are not always about hierarchy or money. Sometimes they are about the story the other side has already written about you before you opened your mouth.

Your age. Your gender. Your accent. The institution you represent, or don't. The fact that you were not what they expected.

This happens to everyone, to women a bit more often. What separates the negotiators who recover from the ones who don't is what they do in the thirty seconds that follow.

 

The Trap


Here is what most people do when they feel at a disadvantage: they try to compensate.

They rush to provide information nobody asked for. They over-explain their credentials. Their body tenses, their voice speeds up, and they talk faster and with less precision. They go into defensive mode, which is the worst possible mode to be in when someone is already questioning whether you belong in the room.

Every one of these reactions confirms the other side's assumption. Which damages your confidence further. Which produces more mistakes. It is a loop, and it runs fast.

I have been in meetings where this happened to me. Early in my career, negotiating humanitarian access with military commanders in conflict zones, being a young woman was rarely seen as a source of legitimacy. The temptation to over-explain, to prove, to perform competence, was real. It took time to understand that performing confidence and having it are not the same thing, and that the other side can tell the difference.

 
 

Start with your body


The first tool is not a phrase or a strategy. It is your physiology.

When the nervous system is activated, the body does things that undermine the mind. Heart rate goes up. Cortisol and adrenaline flood the system. Thinking becomes less clear. You have less access to what you know.

The fastest way to interrupt this is to breathe out. Longer and slower than usual. You can do it while talking, while listening, while they are making their opening remarks. Nobody notices. But your body does. It slows the heart rate. It reduces cortisol. It gives your brain back the access it needs to function well.

Straighten your posture at the same time. Relax your jaw. Drop your shoulders. These are not performance cues. They are physiological inputs that signal safety to a nervous system that has incorrectly decided it is under threat.

You are not under threat. You are in a negotiation. Your body needs reminding of the difference.

 
 

Know which source of power to lead with



Before I walk into any negotiation, I assess five sources of legitimacy and decide which ones to emphasise with this specific counterpart.

The first is institutional: the reputation and authority of the organisation I represent. The second is situational: my expertise and experience in this particular context. The third is personal: my age, background, how I carry myself. The fourth is relational: my ability to adapt, connect, and demonstrate genuine interest in the other side's situation. The fifth is network: my connection to people or institutions the other side respects.

In conflict zones, I led with institution and expertise. My ICRC credential and my Arabic carried weight in rooms where who I was personally did not. In negotiation workshops for women, I lead with the personal. The institution is largely irrelevant.

The critical insight is that the same person can lead with completely different sources of power depending on who is in the room. This is not dishonesty. It is situational intelligence. Identity is not a fixed pitch. It is a toolkit, and you choose which tools to reach for.

One more thing on this: bias goes both ways. The person who often feels underestimated may already expect to be questioned before they even arrive. That expectation can become a kind of confirmation bias, a lens that finds evidence of dismissal, whether or not it is actually there. Assessing your sources of legitimacy honestly helps you distinguish between a real power imbalance and a perceived one. They require different responses.

 

Name what is in the room


There are moments when the imbalance is real and obvious enough that ignoring it costs more than addressing it.

In those moments, the most effective thing you can do is label it. Not defensively. Not apologetically. With the calm confidence of someone who has noticed something and is choosing to address it directly.

It sounds like this: I can see that you are surprised to find me here. Let me assure you that I led this project myself, and I am confident we will find an agreement that works for both of us.

That sentence does several things at once. It shows you are perceptive. It demonstrates composure. It reframes the conversation without asking for permission or explanation. And it makes clear, without aggression, that you are not going to spend this meeting managing their assumptions about you. You have work to do.

Naming what is in the room is not the same as making it the subject of the negotiation. You say it once, clearly, and then you move forward. The conversation follows.

 
 

The thing worth remembering

Every negotiator brings bias into the room. The one questioning your legitimacy may be doing so because they are underprepared and using dismissal as a shield. The one who always feels underestimated may be arriving with assumptions that were formed before the conversation started.

Self-awareness is not just about reading the other side. It is about reading yourself honestly enough to know which of the two you are doing.

The negotiators I have learned the most from are the ones who could do both at the same time. Stay calibrated. Stay present. And walk in like they belonged there, because they did.

So do you.

 

Fiorella Erni

I founded Cheetah Stories, our vegan high heel brand, out of a love for animals, a love for heels, and a stubborn belief that women are capable of far more than the world expects of them.

Before the shoes, I trained as a negotiator and worked in humanitarian aid, with degrees in Social Anthropology, Arabic Literature, Development Studies, and Business Administration. Different fields, one question underneath all of them: how power actually works, and why so many women are taught to hand theirs away.

The Stand Tall blog is where I write about that. How to negotiate as a woman without shrinking to do it. The language that was built to keep you small. What your body is saying before you open your mouth. How to hold a boundary without slamming a door, and how to walk into a room like you belong in it, because you do. Some of it comes from the negotiation table, some from building this brand, all of it grounded in real situations with real people.

The heels are the easy part. Standing tall is the work, and it can be learned.

Write to me at fiorella@cheetah-stories.com. I read every message.

https://www.cheetah-stories.com
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